Retailers have traditionally used printed catalogs to showcase their products, but more and more customers are starting to use online tools due to digital switchover and environment protection. We also created a completely digital solution for Sony, which shows professional photographers the available cameras, lenses and tripods based on different areas of use.
A solution had to be built for the professional audience that, in addition to providing the available solutions, places a strong emphasis on the visual world and effectively raises the need for the tools.
Based on customer feedback, we created an excellent product that far surpasses classic showrooms, as it can support the entire sales process without a physical presence through purchasing integrations.
As a result of our efforts, there is no need for additional printed catalogs, and complete data about client procedures may be acquired in addition to product display.